• Fri. Dec 1st, 2023

Home Decor Companies

Everyone Loves Home Decor Companies

Wallpaper makes a wildflower comeback on Vancouver Island

Wildflower Mercantile home and decor shop in Courtney showcases floral wallpaper

Article content

When Courtenay, British Columbia, based Emily Yewchuk founded Wildflower Mercantile last October, her goal was to showcase locally grown flowers and carefully curated home, lifestyle and children’s products.

Advertisement 2

Article content

Nestled in a century-old heritage building, Wildflower Mercantile carries an array of Canadian brands like Magnolia Giroux Jewelry, Natura Soy Candles, Cuddle and Kind, Haiku Lane, Everlasting Candles, and Tiny Button Apparel. It also features wallpaper and decals designed by Yewchuk.

Article content

Yewchuk has always had a passion for design and interior decor, but her foray into bespoke wallpapers started about a decade ago when she was a commercial photographer and stylist for various wallpaper companies.

Wildflower Mercantile
Wildflower Mercantile offers a mix of lifestyle, home and decor items. Photo by Supplied /PNG

“I have always been drawn to colours and patterns, and enjoyed sketching and painting in my free time,” she says, “[so] I decided to launch my own curated collection featuring prints from some of my favourite artists as well as a few of my own designs,” she says.

Article content

Advertisement 3

Article content

The result is a collection of fresh, whimsical, hand-drawn wallpapers and decals that look like they’ve been plucked from a proper English countryside manor.

Weeping Wisteria Wallpaper designed by Emily Yewchuk of Wildflower Mercantile.
Weeping Wisteria wallpaper design. Photo by Yew Photography /PNG

Not your granny’s wallpaper

Nature provides a wealth of colour combinations that leave a lasting impact, says Yewchuk. She also draws inspiration from her children.

“Pastel Blooms” is based on the colours her two daughters wanted for their rooms, while her son proposed two new designs: one inspired by surfers in Hawaii—the family’s favourite vacation spot—and the other by the lush forests of the Pacific Northwest.

Yewchuk expects these designs to be completed and launched by early spring, along with “a fresh batch of florals” from her notebook, which is overflowing with floral sketches.

Advertisement 4

Article content

While many people are intimidated by the process and time commitment involved in putting up wallpaper, Yewchuk says the popularity of user-friendly peel-and-stick wallpaper means even beginners can achieve stunning results in one afternoon.

Little Gardeners wallpaper design.
Little Gardeners wallpaper design. Photo by Yew Photography /PNG

“Wallpaper is not only easy and renter-friendly, but it also adds a touch of sophistication and style in a clean and quick manner,” she says.

Yewchuk says her favourite places to install wallpaper are kids’ rooms, offices, powder rooms and laundry rooms.

Wallpaper isn’t only for walls, she says. You can use it inside closets or pantries to add a pop of colour and texture, and line drawers or the back of your bookcase.

“The possibilities are endless.” she says with enthusiasm.

Advertisement 5

Article content

For places where wallpaper just doesn’t fit, Yewchuk has a line of positional decals that she says offer a colourful touch that is both goof-proof and mess-proof.

Pastel Blooms wallpaper design
Yewchuk based this Pastel Blooms wallpaper design on the colours her two daughters wanted for their bedrooms. Photo by Yew Photography /PNG

The healing power of flowers

With the launch of fresh new designs and renovations to her store to accommodate a new floral department offering exquisite bouquets and a beverage bar featuring kombucha on tap, Yewchuk anticipates a fun and exciting Spring/Summer 2023 collection.

She also looks forward to giving back to the community she calls home with workshops that support artists and children, she says.

The Wildflower Kids Scholarship Fund will help families pay for services not covered by the medical system, such as speech-language therapy, art therapy and ADHD assessments.

Advertisement 6

Article content

The reason is simple, Yewchuk says. “Our community, as with many in B.C., really struggles with assisting children over the age of five with any sort of atypical development, and a lot of times, parents are expected to either sit on years-long waitlists or pay privately.”

If you can’t make it to Wildflower Mercantile in person, Yewchuk ships her collection of hand-drawn wallpapers and other treats for the home across Canada.


Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. Comments may take up to an hour for moderation before appearing on the site. We ask you to keep your comments relevant and respectful. We have enabled email notifications—you will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. Visit our Community Guidelines for more information and details on how to adjust your email settings.

Join the Conversation

Advertisement 1


By admin

Leave a Reply

Your email address will not be published. Required fields are marked *