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Rival IQ Announces the 2023 Social Media Marketplace Benchmark Report

Rival IQ’s report capabilities the most significant insights and metrics to measure your social media success towards your rivals on Facebook, Twitter, and Instagram, and for the 1st time, TikTok

SEATTLE, Feb. 22, 2023 /PRNewswire/ — Rival IQ, a NetBase Quid enterprise, today announced their 2023 Social Media Marketplace Benchmark Report detailing all the things a marketer requirements to evaluate social media accomplishment towards their rivals on Facebook, Twitter, Instagram, and TikTok throughout 14 key industries. The report characteristics insights into how social media engagement has changed in excess of the past year for these industries enabling the optimization of a company’s marketing and advertising method in 2023.

TikTok is King

In this year’s report, Rival IQ has integrated TikTok information for the to start with time, as the system is earning a sizeable influence on brands’ social existence. The top revelation each individual marketer needs to know is that even with brand names submitting much less regularly on TikTok than on any other channel, brand names on TikTok saw increased engagement fees for every article (5.69%) in comparison to all other channels (significantly less than 1%).

In addition to Rival IQ’s social media field breakdowns, the report also compares all the industries with each other furnishing a complete watch across the board.

Crucial takeaways:

  • Manufacturers are viewing considerably less natural and organic engagement this year. Engagement prices are on the drop for Instagram for the third calendar year in a row, but holding continuous for Facebook and Twitter.
  • Submitting frequency is on the drop. Post frequency is flat on Instagram but took a 20+% dive on Facebook and Twitter.
  • It’s all about the holiday getaway hashtags. Makes in just about every single business attained major engagement charges from holiday getaway-hashtagged posts, whilst contests and giveaways have been fewer well-liked than in other several years.
  • Reels have formally entered the chat on Instagram, dethroning ever-well-liked carousels for a lot of industries in the race for the most engaging put up kind.
  • TikTok is topping the charts. With a median engagement amount of 5.69%, TikTok was each individual industry’s greatest mate this year.

“Amid an increase in the selection of social media channels, manufacturers are beneath immense tension to grasp their functionality on these channels and engage audiences,” claimed Seth Bridges, Founder and Head of Solution and Advertising and marketing, for Rival IQ. “Engagement charge per submit is the best metric entrepreneurs use to measure written content general performance and this year’s report serves as a guidebook to obtaining achievement over and above likes by yourself.”

In its seventh year, Rival IQ’s Social Media Benchmark Report report analyzed thousands of providers from 14 industries including alcohol, vogue, monetary providers, foodstuff & beverage, wellbeing & elegance, increased education, residence decor, influencers, media, nonprofits, retail, sports groups, technological know-how & program, and travel.

To obtain the complete report, be sure to visit: https://www.rivaliq.com/site/social-media-sector-benchmark-report/


Rival IQ analyzed engagement premiums, posting frequency, post styles, and hashtags on the leading four social channels: Facebook, Instagram, Twitter, and TikTok. Inside this report, Rival IQ presents a agent sample of organic and natural and boosted posts from national and international firms in each and every field by picking out 150 organizations at random from every single sector in its database of above 200,000 organizations. Corporations selected had lively presences on Fb, Instagram, Twitter, and TikTok as of January 2022, and had Fb admirer counts between 25,000 and 1,000,000 and bare minimum Instagram, Twitter, and TikTok followers of 5,000 as of the similar date. Rival IQ made use of median functionality from the businesses picked for just about every business to compile the data for this report.

About Rival IQ

Rival IQ, a NetBase Quid enterprise, is a social media analytics enterprise in Seattle that helps social media specialists improve their effects with competitive benchmarking, thorough analytics, and automatic perception technology. Their intuitive software program simplifies the evaluation and acquisition of billions of social posts, inserting social overall performance in context, and providing answers to the most critical social media thoughts. NetBase Quid acquired Rival IQ in December 2021, to grow and deepen its suite of owned and earned social media analytics and competitive benchmarking. Rival IQ is a trustworthy husband or wife to models and agencies all-around the globe like L’Oréal United states, Ogilvy, Ruder Finn, Save the Children, and Team Canada. Learn additional at www.rivaliq.com.

Resource NetBase Quid


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