Online home decor market size to grow by USD 58.99 billion from 2021 to 2026: A descriptive analysis of customer landscape, vendor assessment, and market dynamics

NEW YORK, Jan. 16, 2023 /PRNewswire/ — The global online home decor market size is estimated to increase by USD 58.99 billion from 2021 to 2026. The market’s growth momentum will accelerate at a CAGR of 8.92% during the forecast period – request a sample report

Global online home decor market – Vendor analysis
Vendor offerings –

• Amazon.com Inc. – The company offers online home decor such as clocks, paintings, photo frames, posters, artificial flowers, and stickers.

• Ashcomm LLC – The company offers online home décor such as bedroom sets, study tables, mirrored dressers, nightstands, and headboards.

• Bed Bath and Beyond Inc. – The company offers online home decor products such as plant hangers, paintings, wall art, mirrors, and frames.

• Herman Miller Inc. – The company offers various home decor products such as desks and tables.

• For details on vendors and their offerings – Buy the report!

Vendor landscape –

The global online home decor market is fragmented, with the presence of several vendors. A few prominent vendors that offer online home decor in the market are Amazon.com Inc., Ashcomm LLC, Bed Bath and Beyond Inc., Century Furniture LLC, Chairish Inc., Coyuchi Inc., D decor Home Fabrics Pvt. Ltd., Herman Miller Inc., Hoffner Online GmbH & Co. KG, Home24 SE, Inter IKEA Holding BV, LaZBoy Inc., Otto GmbH & Co KG, Pier 1 Imports Inc., The Home Depot Inc., Urban Ladder Home Decor Solutions Pvt. Ltd., Urban Outfitters Inc., Walmart Inc., Wayfair Inc., and Williams Sonoma Inc. and others.

Market players compete on many different factors, including price, quality, brand, and variety. They use various marketing strategies to increase their market shares. The acquisition of new brands will provide the leading competitors an opportunity to maintain their dominance in the global online home decor market during the forecast period. They are also adopting the practice of sustainability. These factors will encourage market players to focus on customization. Major competitors are focusing on mass customizing their products by interacting with consumers with AR. Such technological advances are expected to drive the growth of the global online home décor market during the forecast period.

Story continues

Global online home decor market – Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

Global online home decor market – Segmentation assessment

Segment overview
Technavio has segmented the market based on product (online home furniture, online home furnishings, and other online home decorative products).

• The online home furniture segment will grow at a significant rate during the forecast period. The preference for online shopping is increasing, owing to the growing Internet penetration rate and the rising number of smartphone users worldwide. The online channel allows manufacturers to expand their distribution networks by partnering with third-party e-retailers or establishing their own online shopping portals.

Geography overview
Based on geography, the global online home decor market is segmented into Europe, North America, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global online home decor market.

• Europe will account for 42% of the market’s growth during the forecast period. The UK, and Germany are the key markets for online home decor market in Europe. However, market growth in this region will be slower than the growth of the market in APAC. The expansion of the urban population base is expected to increase the need for residential construction projects. This, in turn, will drive the online home decor market growth in Europe during the forecast period.

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Global online home decor market – Market dynamics

Leading drivers –  The rise in online spending and smartphone penetration is driving the market growth. The popularity of online shopping through smart devices has increased over the years owing to the high penetration of Internet services, improved economic growth, and the upgrade of purchase and delivery options with the emergence of m-commerce. Security features for online payments, free delivery, improved online customer services, and the customer-friendly designs of online shopping websites are also leading to the growth of the market.

Key trends – The growing demand for eco-friendly home decor items is a trend in the market. Environmental concerns and stringent government regulations are encouraging brand owners to adopt eco-friendly products. The rising awareness about the environment has increased the demand for eco-friendly furniture and other furnishings. This has motivated various home decor manufacturers to provide eco-friendly home decor items. Thus, the growing use of eco-friendly materials for manufacturing home decor is positively influencing the global online home decor market.

Major challenges – Strict competition from the offline channel will challenge the online home decor market during the forecast period. Consumers prefer purchasing home decor, home furnishings, and furniture from offline stores, as they can physically examine the products before making their purchase decision. Consumers explore options from different stores to get the best value and quality. Moreover, the offline segment is highly influenced by the increasing number of product specialty stores and brand-specific stores. Thus, offline stores will pose a threat to the global online home decor market growth during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this online home decor market report?

• CAGR of the market during the forecast period

• Detailed information on factors that will drive the growth of the online home decor market between 2022 and 2026

• Precise estimation of the size of the online home decor market and its contribution to the parent market

• Accurate predictions about upcoming trends and changes in consumer behavior

• Growth of the online home decor market across Europe, North America, APAC, South America, and Middle East and Africa

• A thorough analysis of the market’s competitive landscape and detailed information about vendors

• Comprehensive analysis of factors that will challenge the growth of online home decor market vendors

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Table of contents

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Five Forces Analysis

5 Market Segmentation by Product

6 Customer Landscape

7 Geographic Landscape

8 Drivers, Challenges, and Trends

9 Vendor Landscape

10 Vendor Analysis

11 Appendix

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