Chicago-based mostly AbelsonTaylor named Sharlene Jenner as VP of engagement strategy on Wednesday early morning.
An marketplace veteran, Jenner joined the 2022 MM+M Agency 100 honoree right after an 11-year stint at Vizient, a health care overall performance improvement organization, wherever she served as principal strategist of digital and promoting initiatives.
Prior to moving into the healthcare field, Jenner held director-level positions at a amount of providers. Amongst those people roles, Jenner was director of internet site and PMO management at Hilton Throughout the world, as properly as director of advertising and marketing, electronic strategy and product growth at Ampad, a Texas-centered paper merchandise firm, and director of promoting at Gemmy Industries, a household decor enterprise.
In the new part, Jenner will be billed with leading the agency’s engagement techniques by artificial intelligence enablement and other details-driven endeavours. Jenner will also report to Christopher Dimmock, SVP of integrated method at AbelsonTaylor.
“Sharlene is passionate about developing impactful interactions by means of rising systems,” Dimmock mentioned in a statement. “She delivers leadership encounter in a variety of industries like healthcare, hospitality, purchaser merchandise, retail CPG promoting, and producing. Her deep comprehension of dynamic digital promoting optimization will even further electricity our mission to provide a return on creativeness for our shoppers.”
In addition to her experienced responsibilities, Jenner is an adjunct professor of artificial intelligence and personalization at Southern Methodist University (SMU). She also serves as an advisory panel member of the Long run of Operate at SMU and the College of Houston Bauer School of Business mini-MBA method.
AbelsonTaylor finished off 2022 with a couple notable staff moves, including the hiring of Rebecca Visconti as VP of promoting intelligence in November while K. Pearson Brown was named to the newly designed role of director of advertising and marketing and communications in October.
Earlier in the yr, the agency promoted Amy Restko, who has been with the corporation considering the fact that 2016, to account preparing director and employed Jeremy Vannatta as VP, account director.
The agency was named to MM+M’s yearly list of top rated marketing corporations next a potent 2021, highlighted by revenues that rose 13% yr-over-year to $64.8 million and the addition of 17 staffers as opposed to 2020.